How To Lose A Guy In 10 Days
(2003)
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Benjamin Barry is an advertising executive competing with two female co-workers for a major campaign for a diamond merchant. He cuts a deal with his competitors that the account is his if he can make a woman of their choice fall in love with him in 10 days. In comes Andie Anderson who, in turn, is writing a story on how to lose a guy in 10 days as a bet with her boss to be allowed to write more substantial stories. With a hidden agenda in each camp, will either party be able to complete their mission? |
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As the title suggests, this insipid romantic comedy will prove adept at driving away men — in just a matter of minutes — and its female audience may well follow. Kate Hudson's journalist is assigned a magazine feature for which she must snare a guy and then make him dump her, while her target, Matthew McConaughey, is involved in a bet to make a woman fall in love with him — and both have ten days to do it in. Despite the odd mildly amusing observation on the mating rituals of New Yorkers and some pretty cinematography, the contrived plot and leaden supporting cast smother any sign of the light, fizzy wit that's essential for this kind of film. Matters aren't helped by Hudson and McConaughey, who, while undoubtedly an attractive couple, lack the chemistry needed to give this fallen soufflé of a movie the sexy lift it so badly needs.