We wanted to let you know of a change we have made to the Lovefilm group, which operates Sofa Cinema. With effect from 1 November 2008, your contract and account information were transferred from Lovefilm International Limited to LOVEFiLM UK Limited. LOVEFiLM UK Limited is another member of the LOVEFiLM group of companies. Don't worry, everything else stays the same and you don't have to do anything. We have made the small changes necessary to our Terms and Conditions and Privacy Policy to reflect this transfer.
Sofa Cinema (a branded Guardian News Media service powered by LOVEFiLM UK Limited.) recognises that your privacy is very important to you and that it is your right to control your personal information. We know that providing personal information is an act of trust and we take that trust seriously. Sofa Cinema will never sell, rent or otherwise disclose any of your personal information, including your Email address, to any third party without your consent. Unless you give us specific consent to act otherwise, the following policies will govern how Sofa Cinema handles the personal information that you provide to us.
This Privacy Policy sets out:
Sofa Cinema collects personally identifiable information when you subscribe to the Sofa Cinema service.
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When you visit the site, Sofa Cinema collects additional information about you in order to provide the service.
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All information you provide to us is stored in the UK only on secure servers that are protected in secure facilites including firewall protection.
Sofa Cinema uses cookies to help speed up the login process and for security purposes. A cookie is a small amount of data that is sent to your web browser from a web server and stored on your computer.
Sofa Cinema may store up to two types of cookie on your computer:
More detailed information on cookies may be found in the Help section of your web browser.
Sofa Cinema is committed to protecting your personal information. We will not disclose your personally identifiable information to third parties without your consent except where:
Companies and individuals registered in the Sofa Cinema Affiliate Program receive aggregate information about customers that they direct to Sofa Cinema through links on their website. No personally identifiable information is provided to affiliate members; the information collected from our affiliates is used strictly for the affiliates program and will not be used for general marketing purposes.
Sofa Cinema also provides analyses of our customers in the aggregate to prospective partners, advertisers, movie distributors and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific customers.
Linked websites are not under the control of Sofa Cinema and we are not responsible for the conduct of companies linked to our website. Before disclosing your personal information on any other website we advise you to examine their terms and conditions of use. As a subscriber you have certain rights under the Data Protection Act 1998. You have the right to be told what personal information we hold about you on our database. Should you wish to exercise that right, or if you have any questions concerning the Sofa Cinema privacy policy please write to us at: Sofa Cinema, c/o Lovefilm International Limited, No 9, 6 Portal Way, London W3 6RU.
Sofa Cinema has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available.
For transmitting your personal information to us, we use a secure server with a 128-bit SSL certificate from Verisign which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorised use.
While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.
Your Sofa Cinema account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the Sofa Cinema website. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.
Access authorisation is granted to key Sofa Cinema (LOVEFiLM UK Limited.) staff only. Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.
You can access My Account from every page on the site to update and correct the personal details that we gathered when you subscribed. You must be logged in to access this information. All information is password-protected so no one can access the information but you.
If you decide to cancel your Sofa Cinema subscription, your account will be deactivated immediately. However we are required to retain your information for accounting and taxation purposes.
From time to time, Sofa Cinema will review and may edit this policy in accordance with potential changes to our business and as required by law. Sofa Cinema reserves the right to change its Privacy Policy at any time.
If you have questions or concerns regarding this Privacy Policy, please contact Sofa Cinema:
Sofa Cinema (a registered trademark) is owned and operated by LOVEFiLM UK Limited Registered No: 4392195; Registered Office: 60 Sloane Avenue, London SW3 3DD, UK.
This version last updated 7th October 2006.